Mortgage brokers are not intentionally seek out by homebuyers or lenders so they need to actively show themselves and what they do to ensure that they get in front of potential customers. In this competitive industry, mortgage brokers need a steady flow of leads to ensure the growth of their business. Lead generation in this case, is the process of collecting information of prospects who has shown interest in your mortgage services. The goal is to hold on to these leads and to slowly but surely turn them into sales.
Here are some ideas to help mortgage brokers generate more leads:
1. Get Referrals
Your current network who knows what and how you do things will be the best source of solid leads, make sure you ask them for referrals. Tapping your circle of friends, family, past workmates, and previous customers to refer you to someone they know who might need your service is the easiest and simplest way of getting leads. You can do this by communicating with them through social media or email. You can also offer a client referral scheme to reward your referral customers.
2. Buy Mortgage Leads
If you want a fast way to gather leads, especially for those who just started their mortgage business, you might want to consider buying leads. First, you have to establish your budget and know how much you can spend. You then need to find a company that fits your budget and provide them with information as to who your target customers are. You should also consider the methods to reach these leads like email and cold calling. You should also keep an eye on your ROI (return of investment) and make sure what you get measures to the money you invested.
3. Send Mailers
You can create mailers and leaflets and ask permission to leave them in your local real estate offices. You should also build a good relationship with local real estate agents. This is a good way for your services to get recommended to their customers. Keep in mind that this may not be automatically the case, some real estate offices may already have partnered with a mortgage lender, make sure you offer something new.
4. Create your Google My Business Page
Create your Google My Business Page and add information about your services, business hours, contact information, and address. This will help your potential customers see you more as it will improve your SEO (Search Engine Optimization). Your customers can also leave reviews about your business here which will be a great help to build your business’ credibility and build trust on your services so people who sees them will most likely turn into qualified leads or new customers.
5. Get active on social media
Utilizing social media sites like Facebook, LinkedIn, Instagram, and Twitter can get you a following of people who might be interested in what you do and the services you offer. Facebook and Twitter can also be used for targeted posts to reach your desired audience. Post educational contents that are simple and easy to understand. People who might need your services will most likely to approach you if they get a clear idea of what you do. You should not also forget about engaging with your audience. Engaging in discussions or conversations will help you build your personality online and will increase people’s trust in you. You can also use these social media platforms to post ads that will direct your audience to your website or have them leave their contact information.
6. Get published
You can write for local or online magazines or publish valuable resource materials that talk about topics in your industry. This is a good way for you to showcase your skills and knowledge and to put your name out there to get recognized. This will not only increase your brand awareness but will also establish your credibility and expertise as a mortgage broker and potentially turn your readers into leads or customers.
7. Broaden your network
You should also get out and get involved in your local networking events. In here, you can meet professionals involved with your local homeowners organizations or in the finance industry. These people may not be directly related to real estate but they can refer you when they meet people who might need your mortgage services. Some other people you can build partnerships with are divorce lawyers, financial advisors, CPAs, Real Estate Attorneys and more. Make sure to prepare a physical business card and have it with you anytime.
Lead generation is an essential recipe to earn continuous profit and get your business running. With the right tools and strategies, you can have an effective and steady flow of leads. Other than these, there are more techniques and paid services you can utilize, make sure you try them and see what suits best for your mortgage business.
1. Subject line: Leads for your mortgage business [Contact First Name]
Hi [Contact First Name],
We have an idea of how competitive the industry is for your mortgage business and we understand that you need to constantly attract prospects to use your services.
We have made a short compilation of techniques you can use to help you generate more leads may it be through personal or online marketing.
Get new ideas by reading our blog. Click this link: https://marketingtransformers.com/blog/.
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