To get ahead of your competitors, your plumbing business must adapt marketing strategies that will surely capture the attention of your audience, pique their interest, and turn them into plumbing job leads. If you’re not investing in video marketing yet by this time, this blog will show you why you should start marketing your plumbing business through videos and how.
Why make a video for your plumbing business?
Video marketing is an effective medium to use to explain and promote your plumbing business and the services you offer. Video is an effective tool because with the right elements and effective storytelling, it can easily catch people’s attention and keep their interest.
Making use of video marketing will give you a chance to broaden your scope as information travel lightning-fast through the internet especially in social media platforms like Facebook and Tiktok. Video marketing will also strengthen your brand as it is a great way of showcasing your authority and expertise. You can make videos that demonstrates your plumbing skills or share helpful and effective advice to your audiences which is a way of establishing your credibility. Videos are entertaining and it makes ideas easy to understand.
When you constantly show yourself to your audiences and effectively show them the legitimacy of your plumbing business, they will start to trust you and will immediately think of you when they encounter a need for plumbing services.
Here’s how to create a video for your plumbing business:
1. Identify your goal
Before starting to shoot for your video, you should make your goal clear. Answer “what am I trying to tell my audience?” and make that as your guide throughout the process. Along with this, you should also be able to define what the video is about, whether it’s to introduce your plumbing business, give helpful advice, mention a special offer, feature important people in your business or share what your clients think of you, you should be able to make that clear and work towards achieving that. Making your goal clear is important because skipping this step might end up with you producing a video your audience won’t appreciate or worse, won’t understand.
2. Create a clear story line
After having a clear goal in mind and defining what the video would be about, you should be able to create a smooth and coherent story line. Your storyline will guide you on how the video will progress from the beginning up to the end. You should be able to enumerate the scenes, the location, as well as the important points you’re video should include. Having a storyline is important as it gives you a picture of how your video develops. You should also be able to decide the characters and how words will be delivered whether it’s through a narration or dialogue.
3. Make it simple
You should make sure that you follow through your goal. If you were thinking of incorporating different topics in your video like clogged drainage and water leaks, you should organize them in a way that will not confuse your audiences when you shift. Don’t try to mention everything in one video. Aside from your overloading your audience with information, it will also confuse and bore them. You’re playing for your audiences’ interest, if you lose that you’ll be wasting your time and efforts. Keep your video simple so audiences can easily understand and that you easily retain in their minds.
4. Write your script
Unless you wanted a video with no words, you should never forget to write a script. Having one will help you organize your video and save you time while you’re shooting it. Your script should have the lines and should indicate whether they’re narrated or not. It should also include more vivid details about the scenes, locations, or even the character’s movements. Having a script will help you deliver each scene effectively and help you avoid repeating takes.
5. Shoot and edit your video
You always have the option of making your marketing videos professionally done but if you think you have the talent to make it work, no one is going to stop you. You can unleash your creative side and be your own production team. This part of the process may take longer than necessary if you don’t follow the first few steps so make sure you do before declaring you’re ready to shoot the video. After shooting, edit your video and arrange them chronologically according to your scrip and storyline.
The advancement of technology has made video marketing effective than ever and while social media takes up too much of people’s time, you should make sure that you’re business is in there and that you are being noticed. You can start thinking of topics now for your video marketing or hire expert marketing services to do that for you.
1. Subject line: It’s time to create your plumbing video!
Hi [Contact First Name],
Are you making videos yet for your plumbing business? This is your sign to give it a go.
Read our blog through the link below. Discover how video marketing will help your plumbing business and learn through our step-by-step guide on how to start.
Enjoy reading!
https://marketingtransformers.com/blog/.
Posts
1. Creative text:
We have the right guide to start your plumbing video
Ad Copy:
Capitalize on video marketing for your plumbing business!
Follow through our blog and start making videos for your business now!
Click the link below.
2. Creative text:
Here’s how to stand out
Video marketing for plumbers
Ad Copy:
Start creating videos for your plumbing business
Reach a broader audience, catch attention, pique interest!
Start now by following our blog.
Click the link below to read.
3. Creative text:
How to get started on Plumbing videos
Ad Copy:
Interested in making videos for your plumbing services?
This is your sign to start now.
Learn the hows and whys of video marketing for your plumbing business by reading our blog.