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Best SEO Practices for Real Estate

And that is a problem.

There could be countless of real estate agents in your locality alone and a nonparallel demand for services like yours. In this continuously growing and competitive industry, how do you get ahead of competition? Simple, use SEO for your business.

This digital age is to your advantage. Using SEO for your website will get you to rank higher in industry-related searches which will increase the possibility of you getting a higher traffic and improve your visibility as well as in getting in front of your target audience. This may eventually lead to an increase in your website visitors, leads, and sales.

Note that SEO is not a one-time thing, you need to often change things up in your website to cope with changes and market trends. You should also need to bear in mind that your ranking in Search results are also affected by different signals like your Google My Business profile, your consumers’ behavior like click-throughs, mentions of your business, and social media likes and shares.

Here are some of the best practices for Real Estate SEO you should follow:

1. Use local keywords.

Don’t forget to use keywords in your website that are most likely to be used by people who would need real estate services in your local area or area of expertise. Using keywords like local spots or locations will help you become visible to audiences within your local area. You should also make sure that you have included your business’ location in your web page titles for this to be effective.

2. Optimize your website for mobile.

Make sure that your website design, navigation, and interface are mobile-friendly. Not all of your target audience will be looking at your website through a desktop. In fact, most of them will be using their mobile phones. It’s important that you make sure your website can be easily navigated using a small screen for a satisfactory user-experience.

3. Use professionally-taken photos and helpful captions.

Your listings should make use of photos that are pleasing to the eyes. They should be well-lit so your prospects can easily picture the charm of each property. Add concise descriptions and context that are SEO-friendly by incorporating related keywords.

4. Ask for reviews and testimonials.

Ask satisfied customers to leave a review or a testimonial after closing a deal. Do this by sending your clients an email politely asking them to share their opinion and experiences about your services. This doesn’t just establish your credibility as a real estate agent but this will also have effects on your search ranking.

5. Shoot virtual tours.

Bringing your audience to see your listings through virtual tours on properties will give them a clearer and detailed view of them. This will increase your web traffic which boosts your SEO.

6. Utilize social media.

Using social media platforms like Facebook, Instagram, and LinkedIn to post images, reviews, and testimonials are effective ways of boosting your SEO as likes and shares affect your ranking. Other than this, you can also improve your visibility, brand awareness, interaction with your prospects, and web traffic through social media sites which can also be linked back to your SEO.

These practices are only a few of the many things you can do to boost SEO for your real estate business. Getting ahead of competition by making sure you get in front of your target audience is just one way of improving your business but nonetheless vital in your aim to make it grow. There are more strategies, techniques and good marketing services to employ to improve your real estate business. Make sure you learn about them too.


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