1,101 Appraisal Link Clicks at $0.52 CPL & 132 High Quality Seller Leads at $20.27 CPL for a Real Estate Agent!
Yashar Edger-Moradi is a Property Consultant, Licensed Estate Agent & Auctioneer that specializes in selling properties. He wanted to target potential sellers who wanted to find out their property’s current market value and sell.
Yashar Edger-Moradi approached Marketing Transformers with the aim of generating high quality traffic and reach sellers who needed his real estate services.
Industry
Real Estate Agent
FB Page
N/A
Website
N/A
Marketing Platform
Facebook Ads & Xpress Automations
CLIENT OBJECTIVE
Yashar Edger-Moradi is a Property Consultant, Licensed Estate Agent & Auctioneer that specializes in selling properties. He needed to promote his real estate services to people who needed it.
The goal was simple: get more listings.
THE STRATEGY THAT WE USED
1.) Create a lead magnet for cold audience ads.
Created an irresistible offer to attract the target audience using Cashback Offers and Low Interest Loans lead magnets.
Multiple split testing of campaigns using ad graphics, videos, and ad copy that resonated with the target audience. Optimised the winning ads and scaled them up.
2.) Remarketing and follow up system for warm leads
Detailed tracking and analysis.
Used a Funnel to collect leads and remarket the services & lead magnets using a follow up system.
Email and SMS marketing follow up system to continue to follow up with leads and establish the brand as an authority in the field.
3.) In-depth Ads management
Created audiences using custom and lookalike audiences.
Targeted people based on their affinity interests and online buying behaviour.
Attribution analysis and ongoing ad optimisation at all 3 levels.
TOFU
MOFU and
BOFU
RESULTS IN THE FIRST 3 MONTHS
Leads
71
Link Clicks
1,101
Average Cost Per Lead
$20.27
Average Cost Per Click
$60,000
Potential Sales Value
$1,000,000
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