Uniq Turn
71 High Quality PR Consultation Leads with Just $12.68 Cost Per Lead!
Uniq Turn specializes in providing courses that will get clients their Australian Permanent Residency quickly. They wanted to target potential international students who want to get PR.
Uniq Turn approached Marketing Transformers with the aim of generating high quality traffic and clients who needed their education and migration services.
Industry
Online Education Courses
FB Page
Website
Marketing Platform
Facebook Ads, Click Funnels & Active Campaign Email Marketing
CLIENT OBJECTIVE
Uniq Turn specializes in providing courses that will get clients their Australian Permanent Residency quickly. They needed to promote their education and migration services to people who needed it.
The goal was simple: get more international student applications.
THE STRATEGY THAT WE USED
1.) Create a lead magnet for cold audience ads.
- Created an irresistible offer to attract the target audience using Cashback Offers and Low Interest Loans lead magnets.
- Multiple split testing of campaigns using ad graphics, videos, and ad copy that resonated with the target audience. Optimised the winning ads and scaled them up.
2.) Remarketing and follow up system for warm leads
- Detailed tracking and analysis.
- Used a Funnel to collect leads and remarket the services & lead magnets using a follow up system.
- Email and SMS marketing follow up system to continue to follow up with leads and establish the brand as an authority in the field.
3.) In-depth Ads management
- Created audiences using custom and lookalike audiences.
- Targeted people based on their affinity interests and online buying behaviour.
- Attribution analysis and ongoing ad optimisation at all 3 levels.
- TOFU
- MOFU and
- BOFU
RESULTS IN THE FIRST 3 MONTHS
Leads
71
Average Cost Per Lead
$12.68
Potential Sale Value
$60,000
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