Samaira Ahuja
985 High Quality Leads for Only $1.30 Cost Per Lead!
Professionals Wanneroo is a group of award-winning and highly experienced real estate experts They offer services such as property sales, market appraisals, auction services, and more in Wanneroo and its surrounding areas.
The Professionals Real Estate group have been awarded REIWA’s Prestigious Real Estate Brand 21 times in the last 28 years in WA. Because of Professionals Wanneroo’s connections as well as their affiliation with this large network, they can find buyers from across Perth and Western Australia to introduce to their clients’ property.
They are all about celebrating the local area. They are also focused on matching the right person with the right property at the right price.
Industry
Online Education Courses
FB Page
Website
Marketing Platform
Facebook Ads, Click Funnels & Active Campaign Email Marketing
CLIENT OBJECTIVE
Professionals Wanneroo has a wide range of real estate services to Wanneroo community: sales, market appraisals, auction services and more. They needed to promote their services to property owners/sellers and buyers in Wanneroo and its surround areas.
The goal was simple: get more house listings to sell and sell more properties in their area.
THE STRATEGY THAT WE USED
Generated leads and traffic
1.) Create a lead magnet for cold audience ads.
- Created an irresistible offer to attract the target audience using Cashback Offers and Low Interest Loans lead magnets.
- Multiple split testing of campaigns using ad graphics, videos, and ad copy that resonated with the target audience. Optimised the winning ads and scaled them up.
2.) Remarketing and follow up system for warm leads
- Detailed tracking and analysis.
- Used a Funnel to collect leads and remarket the services & lead magnets using a follow up system.
- Email and SMS marketing follow up system to continue to follow up with leads and establish the brand as an authority in the field.
3.) In-depth Ads management
- Created audiences using custom and lookalike audiences.
- Targeted people based on their affinity interests and online buying behaviour.
- Attribution analysis and ongoing ad optimisation at all 3 levels.
- TOFU
- MOFU and
- BOFU
RESULTS IN THE FIRST 3 MONTHS
Leads
135
Average Cost Per Lead
$32
Potential Sale Value
$150,000 – $300,000
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