Owl Finance
54 Refinance Leads for a Mortgage Broker in Just 30 Days!
Owl Finance specializes in home loans for buyers and investors & refinancing. They wanted to target potential loan borrowers and refinancers.
Owl Finance approached Marketing Transformers with the aim of generating high quality traffic and clients who needed their financing services.
Industry
Online Education Courses
FB Page
Website
Marketing Platform
Facebook Ads, Click Funnels & Active Campaign Email Marketing
CLIENT OBJECTIVE
Owl Finance specializes in home loans for buyers and investors & refinancing. They needed to promote their financing services to people who needed it.
The goal was simple: get more loan and refinancing applications.
THE STRATEGY THAT WE USED
Generated leads and traffic
1.) Create a lead magnet for cold audience ads.
Created an irresistible offer to attract the target audience using Cashback Offers and Low Interest Loans lead magnets.
Multiple split testing of campaigns using ad graphics, videos, and ad copy that resonated with the target audience. Optimised the winning ads and scaled them up.
2.) Remarketing and follow up system for warm leads
- Detailed tracking and analysis.
- Used a Funnel to collect leads and remarket the services & lead magnets using a follow up system.
- Email and SMS marketing follow up system to continue to follow up with leads and establish the brand as an authority in the field.
3.) In-depth Ads management
- Created audiences using custom and lookalike audiences.
- Targeted people based on their affinity interests and online buying behaviour.
- Attribution analysis and ongoing ad optimisation at all 3 levels.
- TOFU
- MOFU and
- BOFU
RESULTS IN THE FIRST 3 MONTHS
Reach
22,246
Leads
54
Potential Sale Value
$100,000
Cost per lead
$17.08
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