Nach Baliye Events
Nach Baliye Events company is a top-rated Bollywood entertainment company in Brisbane that delivers amazing fusion parties to their many patrons. Nach Baliye has hosted several Bollywood celebrities like Neha Kakkar, Sonu Nigam, Guru Randhawa, Bally Sagoo, DJ Shadow, DJ Lemon, and many more. It is rated as a go to destination for Indian party
goers.
Industry
Online Education Courses
FB Page
Website
Marketing Platform
Facebook Ads, Click Funnels & Active Campaign Email Marketing
CLIENT OBJECTIVE
- Nach Baliye hosts monthly events and parties, and they need to create awareness for each of their events to get people to buy event tickets. The challenge is that these events are offered only for a limited time, and must be made known to a large audience quickly. Nach Baliye also requested to have their next event sold out before the event date.
- In order to accomplish this, we knew we needed to capture attention quickly with great creative, and also remind potential customers of events through remarketing.
THE STRATEGY THAT WE USED
Attention grabbing creative and ad copy
- Reached a wide audience interested in Bollywood music, parties, and concerts in local areas
- ye catching ads highlighting the upcoming event by showcasing videos of previous events of the artist
- Multiple split testing of campaigns using ad graphics, videos, and ad copy that resonated with the target audience. Optimised the winning ads and scaled them up
Remarketing and follow up system for warm leads
- Detailed tracking and analysis to optimise for event response, traffic, and the “ticket purchase” conversion event.
- Remarketing to people who were interested in previous events
- Email and SMS marketing follow up system to keep hyping up potential leads. This resulted in a significant increase in ticket sales, selling out every show the client had before the event date
In-depth Ads management
- Created audiences using custom and lookalike audiences.
- Targeted people based on their affinity interests and online buying behaviour.
- Attribution analysis and ongoing ad optimisation at all 3 levels. TOFU,MOFU and BOFU
RESULTS IN THE FIRST 3 MONTHS
Cost per lead
589
Leads
589
Potential Sale Value
$589,000
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